Guides
Guides to GEO and AI search.
Plain explanations of how AI assistants choose sources, and what to do about it.
What these guides cover
From first steps to full strategy
These guides explain how AI assistants choose sources and what to change on your site. Each one answers a single question, with sources checked and dated.
Start with what GEO is and GEO vs SEO. Then go deeper on llms.txt or our own research on AI sources.
Plain and practical
Short sections, no jargon, and steps you can act on.
Built on our data
We cite our own measurements of ChatGPT, Gemini and Perplexity where we have them.
Done for you
Prefer we do it? Our GEO agency and SEO services teams run the work.
All guides
Start here.
- Generative engine optimizationWhat GEO is, where it comes from and how to do it.
- Answer engine optimizationWhat AEO is and how to become the answer.
- AI SEOWhat changes for SEO when AI answers, and what Google says still applies.
- AI VisibilityWhat it is, why Google rank is not enough, how to measure it.
- Citation engineeringHow to make pages and facts easy for AI engines to cite.
- GEO vs SEOHow they differ, overlap and work as one plan.
- AEO vs GEOHow the two terms differ, where they overlap, and what to do.
- AEO vs SEOBeing the quoted answer versus ranking a page.
- SEO vs GEO vs AEOThree disciplines side by side, and one plan.
- AI impact on SEOHow AI answers change clicks, what stays, what to do.
- AI Search ROIWhat you can measure today, and how to set a baseline.
- AI Brand ReputationHow assistants describe your brand and how to improve it.
- Reddit SEOWhy Reddit shows up in Google and AI answers, and how to take part.
- Reddit marketing strategyResearch, rules and measurement for brands on Reddit.
- Reddit and AI VisibilityWhy Reddit shapes AI answers, from the Google and OpenAI deals.
- GEO strategy for B2BHow to get named when buyers ask AI first.
- GEO for Financial ServicesBest practices, with figures from 6 cities and 30 answers.
- GEO for multi-location businessesOne brand, many locations: profiles, facts and local AI answers.
- AEO for industrial marketingSpec questions, technical buyers and answer-first pages.
- llms.txtWhat it is, how to write one and what Google says.
- llms.txt ExamplesAnthropic, Cloudflare and Vercel files, plus a template.
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