Glossary
The GEO glossary: AI search terms, made simple
Short, clear definitions of the terms behind GEO, AEO and AI search. Find the one you need, open it, and see why it matters.
All terms
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- AI Brand MentionsWhat they are, how they differ from citations, and how to track them.
- AI groundingHow AI answers tie to retrieved sources, and why that decides citations.
- AI Share of VoiceHow often AI names you versus rivals, and how to measure it.
- AI Visibility ScoreWhat the score measures, what it hides and how to read it.
- Conversational searchFull questions in plain language, one written answer.
- E-E-A-TWhat Google means by E-E-A-T and why trust matters for AI answers.
- Entity SEOThings, not strings: consistent facts about your brand.
- LLM SeedingPutting accurate brand facts where AI assistants read.
- LLM SEOWhat LLM SEO (LLMO) means and how it differs from SEO.
- Prompt VolumeWhy AI prompts have no search volume, and how to pick the ones that matter.
- Query Fan-OutHow AI search splits one question into many searches.
- Search intentThe goal behind a query, and how it shapes Google and AI answers.
- Topical AuthorityCovering a subject in depth so Google and AI trust you.
- Unlinked brand mentionsWhat they are, and why they still count in search and AI answers.
- Zero-Click SearchWhat it is, and what Pew's data shows about clicks.
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