FREE GUIDE
The GEO Playbook
Short actionable guides on how to get your brand cited by the AI answers your buyers already trust.
Everything we have learned running GEO campaigns for B2B brands: how the four major AI engines actually select sources, what technical signals they rely on, and the exact 90-day rollout we use with clients. Written to be acted on, not filed away.
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BUILT FOR THE AI PLATFORMS WE OPTIMIZE FOR
WHAT IS INSIDE
What Is Inside the GEO Playbook
How AI Engines Pick Sources
ChatGPT, Claude, Perplexity and Gemini each choose sources differently. We map the retrieval logic and trust signals behind all four, so you know which engine your effort belongs on.
Read part 1
Answer-First Content
AI engines extract answers, not articles. The exact structure that gets a page pulled into a response: the 40-60 word block, the heading hierarchy, and the markup underneath it.
Read part 2
Technical AEO Checklist
llms.txt, schema markup, robots.txt directives, entity signals and crawl permissions. Every technical layer an AI crawler checks before deciding whether your site is worth citing.
Read part 3
Reddit Authority
Citations are won off your own site too. How to build genuine standing in the communities your buyers read, without spam, automation, or manufactured recommendations.
Read part 4
Measuring AI Visibility
There is no Search Console for AI search. The frameworks we use to measure citations against a baseline across all four engines, and what each number does not tell you.
Read part 5
The 90-Day Rollout
A phased plan you can run yourself or hand over. Month one technical, month two prompts and content, month three off-site authority and tracking. Every step compounds.
Read part 6If any of this sounds like you, keep reading.
- Your competitor appears in ChatGPT when buyers search your category.
- A prospect or colleague tells you they asked ChatGPT about your category and your company never came up.
- Your rankings hold, but your organic clicks keep falling.
- AI says things about your company that are wrong or out of date.
- You do not know whether your company appears in AI answers, how to check, or how to answer when someone inside the company asks.
- You published content, hired help, or optimized your site, but the number of times AI cites you did not change.
The playbook lands in your inbox. It is not gated behind a call.
Most brands are invisible to AI engines.
Not because the product is weak, but because the content is not structured the way AI systems extract and cite information.
The GEO Playbook is a practical, no-fluff guide to getting your brand cited by ChatGPT, Claude, Perplexity, and Gemini: the exact source-selection logic each engine uses, the technical signals that determine citation-worthiness, and the same 90-day rollout plan LLMReach deploys for B2B clients.
WHAT YOU WALK AWAY WITH
Six outcomes from one free playbook
- 01
Increase AI citation frequency with a sequenced 90-day rollout plan built from real client campaigns.
- 02
Stop guessing which engine to optimise for. Get the 4-engine source-selection breakdown (ChatGPT, Claude, Perplexity, Gemini) so every hour of effort targets the right platform.
- 03
Make your existing content extractable overnight by applying the 40-60-word answer-first block pattern AI engines actually pull into responses.
- 04
Close every technical gap that blocks AI crawlers with the complete AEO checklist: llms.txt, schema markup, robots.txt directives, and entity signals.
- 05
Earn citations beyond your own site by learning which third-party directories and publications carry the most weight in AI retrieval.
- 06
Measure what you cannot currently see. Track brand mentions, citation frequency, and AI Share of Voice across all four engines without guessing.
The same methodology inside this playbook is what we deploy for every LLMReach client engagement. If you want us to run it for you instead of doing it yourself, the free AI Visibility Audit is the right next step.
During a guided review meeting, LLMReach walks you through your priority buyer prompts, current AI visibility, competitor citations, source patterns, and the technical or content gaps that matter most. You leave the call knowing where the gap is, what is causing it, and which changes would matter first.
Get a free AI Visibility AuditFAQ
GEO Playbook: Common Questions
What is GEO and how is it different from SEO?
Generative Engine Optimization (GEO) is the practice of structuring content and technical signals so that AI engines like ChatGPT, Claude, Perplexity, and Gemini cite your brand in their responses. Unlike SEO, which targets ranked blue links, GEO targets the answer layer - the citations and recommendations AI engines surface before a user ever clicks a result.
Who is the GEO Playbook for?
B2B marketers, founders, and SEO leads who want to understand and act on AI search visibility. The playbook is practical: it assumes you have a site, a content team, and a reason to care about being cited by AI engines. No prior GEO experience required.
Is the GEO Playbook actually free?
Yes. You get the full playbook in exchange for your email address. We will occasionally send practical GEO tactics - no pitch sequences, no automated sales cadences.
How long does it take to implement the 90-day GEO plan?
The plan runs in three phases across the full quarter. Month one is Technical AEO Infrastructure, covering llms.txt, schema markup, robots.txt configuration, and entity standardization, and it is the most involved phase, and the one most teams choose to hand to LLMReach. Month two is AI Visibility Strategy and Content Engineering. Month three is Reddit Optimization for SEO and AI Citations plus AI Mention Tracking and Optimization, distributed across a content team over the remaining weeks. The plan includes task-level breakdowns for each phase, so you can scope the work accurately and decide whether to run it in-house or have us execute it for you.
What if I want LLMReach to run GEO for me instead of doing it myself?
The playbook ends with a clear handoff path. If at any point you decide you want a team to run GEO for you rather than doing it in-house, the free AI Visibility Audit is the starting point. It takes 30 minutes and gives you a baseline of where you stand across all four engines.