Guides
Guides to GEO and AI search.
Plain explanations of how AI assistants choose sources, and what to do about it.
All guides
Start here.
- Generative engine optimizationWhat GEO is, where it comes from and how to do it.
- Answer engine optimizationWhat AEO is and how to become the answer.
- AI SEOWhat changes for SEO when AI answers, and what Google says still applies.
- AI VisibilityWhat it is, why Google rank is not enough, how to measure it.
- Citation engineeringHow to make pages and facts easy for AI engines to cite.
- GEO vs SEOHow they differ, overlap and work as one plan.
- AEO vs GEOHow the two terms differ, where they overlap, and what to do.
- AEO vs SEOBeing the quoted answer versus ranking a page.
- SEO vs GEO vs AEOThree disciplines side by side, and one plan.
- AI impact on SEOHow AI answers change clicks, what stays, what to do.
- AI Search ROIWhat you can measure today, and how to set a baseline.
- AI Brand ReputationHow assistants describe your brand and how to improve it.
- Reddit SEOWhy Reddit shows up in Google and AI answers, and how to take part.
- Reddit marketing strategyResearch, rules and measurement for brands on Reddit.
- Reddit and AI VisibilityWhy Reddit shapes AI answers, from the Google and OpenAI deals.
- GEO strategy for B2BHow to get named when buyers ask AI first.
- GEO for Financial ServicesBest practices, with figures from 6 cities and 30 answers.
- GEO for multi-location businessesOne brand, many locations: profiles, facts and local AI answers.
- AEO for industrial marketingSpec questions, technical buyers and answer-first pages.
- llms.txtWhat it is, how to write one and what Google says.
- llms.txt ExamplesAnthropic, Cloudflare and Vercel files, plus a template.
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