GEO for optometrists, plus SEO
Optometrist SEO for Google and the AI Answer.
LLMReach is an SEO and GEO agency for optometry practices. We help you rank in Google and get named by ChatGPT, Claude, Perplexity and Gemini. Optometry SEO services that work in both places.
By the numbers
The numbers behind how patients choose.
- the number of optometrists employed in 2025
- 45,100
- the number of optometrists employed in 2025
- U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Optometrists
What patients search and ask first
Patients search Google, then ask AI.
- Discovery: “best optometrist in Richmond, Virginia”. The answer names a few practices, and many point to directories like Zocdoc and WebMD, not practice websites.
- Contacts: “best eye doctor in Irvine for contact lenses”. A patient with a clear need trusts the shortlist, which draws on directory pages and a few local sites.
- Insurance: “best eye doctor in San Antonio that takes insurance”. Practices that state accepted plans plainly give assistants a fact to repeat. Others get skipped.
- Dry eye: “best eye doctor in Huntsville for dry eye”. Specific condition questions reward practices with a clear page on that care, and directories fill the gap for the rest.
Most practice sites say little that is specific. In our searches, assistants leaned on Zocdoc, WebMD and Healthgrades for names. A vague site loses in Google and in the AI answer.
The basics
Optometrist SEO, now that AI answers.
Optometrist SEO puts your pages in Google's results when patients search for eye exams or contacts. GEO gets your practice named when they ask an assistant instead. You need both.
Assistants build answers from your pages, reviews and directories. In our test of 30 answers, Zocdoc, WebMD and Healthgrades led the citations. Learn the GEO basics.
For optometry practices, that means two jobs. Make service and location pages specific enough to rank and be quoted by AI. Keep profiles complete and consistent, so AI visibility follows.
GEO and SEO
SEO vs GEO for optometry practices.
Both rest on the same service pages, reviews and profiles, but Google ranks them and an assistant quotes them. This is where they differ for an optometry practice.
| SEO | GEO | |
|---|---|---|
| What you win | A position in Google's list and local pack | Your practice named in the assistant's answer |
| Where the patient sees you | The results for “eye doctor near me” | The short list ChatGPT, Gemini or Perplexity gives patients |
| What decides it | Relevance, reviews and page experience | Facts the assistant can confirm on your site and in directories |
| Sources that weigh most | Your website and Google Business Profile | Your site plus Zocdoc, WebMD, Healthgrades and Google |
| How it is measured | Rankings, calls and booked exams | Citations across agreed patient prompts, and visits from AI assistants |
Our own results
We do this for our own brand first.
Gemini · Named
“best agency for getting cited in LLMs”
ChatGPT · Named
“agency that gets you cited in AI models”
ChatGPT · Named
“best agency for getting cited in LLMs”
AI answers vary by platform and moment, so these show the method working on those days, not a promise of identical answers.
See all resultsReal Google results
The sites Google ranks when patients search.
We searched Google for the same 10 questions your patients ask AI. 4 of the 10 results pages opened with an AI Overview and 10 with a map of local businesses. Only 21% of the sites ChatGPT, Gemini and Perplexity cite for the same questions rank in that top 10: ranking in Google and getting named by AI are two jobs.
- 01yelp.comDirectoryTOP 10 BEST Eye Doctor in Irvine, CA - Updated 2026top 10 in 5 of 10 searches
- 02zocdoc.comDirectoryBook 25+ of the best Optometrists near me in Richmond, VAtop 10 in 4 of 10 searches
- 03=facebook.comEYEcenter Optometric | Folsom CAtop 10 in 2 of 10 searches
Google
- 03=lenscrafters.comLensCrafters Optique in Boulder, CO, 1855 29th Sttop 10 in 2 of 10 searches
Google organic top 10, US, desktop, searched on 24 October 2026. Each site counts once per search; subdomains count with their site.
Real AI answers
Same question, three different answers.
We asked ChatGPT, Gemini and Perplexity 10 questions your patients ask. Here is what each one answered to the same question, word for word.
of the names in their answers were given by only one of the three assistants.
Only 2% were named by all three. Counted across our 10 questions, one question at a time.
Question asked
“best eye doctor in San Antonio that takes insurance”
San Antonio · 24 October 2026
- ChatGPTgpt-6
Named
- 1.Arredondo Vision Care
- 2.Eye-Deal Vision
- 3.In Focus Eyecare
- 4.San Antonio Eye Center
Sources cited
- Gemini3.5 Flash-Lite
Named
- 1.Ophthalmology Associates of San Antonio
- 2.Elite Vision Clinic
- 3.Mi Vision Eye Care
- 4.Dr. Tasha Ward, ODalso named by Perplexity
- 5.Dr. Miguel Rodriguez, OD
- 6.Pearle Visionalso named by Perplexity
- 7.America's Bestalso named by Perplexity
Sources cited
- Perplexitysonar
Named
- 1.San Antonio Eye & Face Institute
- 2.Dr. Tasha Ward, ODalso named by Gemini
- 3.Dr. Marlan Anderson, OD
- 4.Pearle Visionalso named by Gemini
- 5.America’s Bestalso named by Gemini
Sources cited
zocdoc.com
webmd.comChatGPT (gpt-6), Gemini (3.5 Flash-Lite) and Perplexity (sonar), asked from the US in English on 24 October 2026. Names appear as each assistant gave them, in its order; we do not rank or endorse them.
Sources
The sites AI cites in your sector.
The sites the three assistants cited most across all 30 answers: the pages AI reads before it names a practice in your sector.
- 01zocdoc.comDirectoryDr. Nicole Pederson, OD, Richmond, VA | Optometristcited in 15 of 30 answers
- ChatGPT
- Gemini
- Perplexity
- 02cited in 11 of 30 answers
- Gemini
- Perplexity
- 03=healthgrades.comDirectory20 Best Optometrists Near Richmond, VAcited in 5 of 30 answers
- ChatGPT
- Perplexity
ChatGPT
Gemini
Perplexity
- 03=medifind.comDirectoryThe 20 Best Dry Eye Syndrome Doctors near Huntsville, ALcited in 5 of 30 answers
- ChatGPT
- Gemini
- Perplexity
- 05=google.comDr. Gina Dyda-Schmidcited in 4 of 30 answers
- ChatGPT
- 05=cited in 4 of 30 answers
- Perplexity
- 05=pearlevision.comPearle Vision in San Antonio, TX, 17134 Bulverde Rd, Suite 107cited in 4 of 30 answers
- Gemini
- Perplexity
- 08=adventuresinvision.comPractice website and patient reviewscited in 3 of 30 answers
- ChatGPT
- Gemini
- Perplexity
- 08=yelp.comDirectoryRVA Eye Care Optometristscited in 3 of 30 answers
- ChatGPT
- 10alabamavisioncenter.comRachel Kane, O.D. | Optometry Huntsville, AL - Alabama Vision Centercited in 2 of 30 answers
- Gemini
- Perplexity
Measured on 24 October 2026. Each site counts once per answer; subdomains count with their site.
Services
Where SEO and GEO matter, by service.
Routine eye exams
Most patients start with a search for an exam. Clear pages on what is included and who you see help buyers and assistants pick you.
Contact lens fittings
Patients ask which practice fits contacts well. Pages on fittings, brands and follow-up give assistants facts to quote.
Pediatric eye care
Parents search by city and age. State your experience with children and what a visit involves, in plain words.
Dry eye care
Patients ask who treats dry eye. A page on your testing and care options puts you in that answer.
Insurance and vision plans
Patients ask who takes their insurance. A page listing accepted plans makes you easy to name and compare.
Glasses and optical
Frame and lens searches are local. Show your brands, fitting service and hours so assistants can repeat them.
What's included
Optometrist SEO services, plus the AI answer.
A 90-day engagement built around how patients search for eye care, in Google and in AI, for routine exams and specific needs.
- Patient keyword and prompt audit across Google, ChatGPT, Claude, Perplexity and Gemini, by service and city
- Keyword research and service pages that rank in Google, from eye exams to contact lens fittings
- Answer-first rewrites of your home page, service pages and insurance pages
- Technical SEO fixes plus Optician, LocalBusiness and FAQPage schema
- One consistent practice profile across Google, Zocdoc, Healthgrades and other directories
- llms.txt and robots.txt set up for the AI crawlers
- Research into the Reddit and community threads where patients ask who to see
- A baseline of your Google rankings and AI citations, taken before work begins
- Weekly updates on your Google and AI visibility
How it works
How optometry SEO works: the Citation Stack.
We map what patients search in Google and ask AI, from “eye doctor near me” to “optometrist that takes my insurance”. Then we agree the searches and prompts that bring in exam and fitting bookings.
Explore AI Prompt ResearchGoogle and AI crawlers can reach and read every service and location page. Site speed and local schema are in place.
Explore technical SEOAnswer-first pages state your services, city and accepted insurance in the first sentence. Plain language about care builds trust, with no medical claims.
Explore on-page SEOResearch into the Reddit threads patients use to choose an eye doctor. We join only where it fits community rules.
Explore Reddit MarketingWe track your Google rankings for exam, contact lens and specialty care, and count AI citations across the agreed prompts, against a baseline taken before work begins. You get weekly updates.
Explore AI Visibility Tracking
You have the final say on every page. We do the rest: about an hour a week from you. See all our SEO services
Who this is for
Built for practices that earn patients on trust.
Not for you
If any of these sound like you.
- You expect new patient bookings in the first few days
- You want the cheapest optometry SEO you can find
- You only want a report on where you rank for eye care searches
- You can't approve the pages we write or share access to your site
For you
If this sounds like you.
- Patients compare practices before they book
- You can share services, accepted insurance and credentials
- You want the work done for you, not another report
- You have the final say on every page
- The work pays off where patients compare practices before they book.
- It also works where you can show real credentials, reviews and clear service details.
FAQ
Optometrist SEO: questions practices ask us.
What does an optometrist SEO company do now that AI answers?
It still earns rankings in Google: service pages, technical fixes, local profiles and reviews. Now it also has to get your practice named when patients ask ChatGPT, Perplexity or Gemini. One team handles both in the same 90 days. Our guide shows how SEO and GEO differ.
Is GEO the same as AEO, AI SEO or LLM optimization for optometrists?
AI SEO for optometrists, AEO for optometry practices and LLM optimization for eye doctors mean the same work. So does ChatGPT optimization. The goal is assistants naming your practice when patients ask who to see. The Citation Stack is our method, from prompt research to visibility tracking.
How long does SEO for optometrists take?
Usually months, not weeks. Local service pages tend to move first. Competitive terms like eye exam in a big city take longer. AI citations can move sooner, because profile updates are picked up fast. We report weekly against a baseline.
Why do AI assistants cite Zocdoc and WebMD instead of practice websites?
Because directories hold structured, outside views of many doctors. In our test of 30 answers, Zocdoc appeared in 15 and WebMD in 11. We make your site specific and keep your directory profiles complete and consistent.
How do you get an optometry practice cited by ChatGPT and Perplexity?
We make your practice easy to confirm on Zocdoc, Healthgrades and Google, the sites assistants read. Complete profiles come first. Then a page per service and city that answers the question first. Add schema, and track the prompts that matter. See local business SEO and GEO.
What do your optometry SEO services include?
Keyword and patient prompt research, service and location pages, technical SEO and schema, consistent profiles, community research and weekly tracking against a baseline. The first step is a free AI visibility audit of the searches your patients use.
How do you measure the work?
We track your Google rankings and count citations of your practice across the agreed patient prompts in ChatGPT, Claude, Perplexity and Gemini. The baseline comes first: we record where you stand before any work starts. Visits from AI assistants show up in GA4 as their own source.
Do you give medical advice or promise patient numbers?
No. We write plain, accurate pages about your services and make no medical claims. The only promise is our guarantee: at least 30% more AI citations in 90 days against your own baseline, or work continues at no charge.
How do you compare optometry SEO agencies?
Ask three things before signing. Which patient searches and AI questions will it track, against what baseline? Which profiles will it fix, beyond pages? How will it show your credentials and care clearly? Our free AI audit answers them for your practice.
Does it matter if we are an independent practice?
Yes, in your favor. Some patients prefer a local, independent eye doctor over a chain. Clear pages and real reviews make that story easy for assistants to repeat. See GEO for multi-location businesses if you have several offices.
Free AI Audit
Do patients find you on Google and AI?
You leave knowing where your practice is missing from AI answers, what is causing it, and which changes would matter first, whether we work together or not.
What to expect
Audit
Before the call, we run the questions your patients ask through ChatGPT, Claude, Perplexity and Gemini.
Map
On the call, we show you where competitors are cited and you are not, and what's causing it.
Decide
An honest read on whether the Citation Stack fits. If it doesn't, you'll hear it on the call.
Don't see a time that works? Email Karim directly: contact@llmreach.ai