SEO and GEO for security
Cybersecurity SEO for Google and the AI Answer.
LLMReach is an SEO and GEO agency. We help your security vendor rank in Google and get named by ChatGPT, Claude, Perplexity and Gemini. Cybersecurity SEO built for both.
By the numbers
The numbers behind how security buyers choose.
- of B2B tech buyers find AI assistants useful or very useful in vendor research.
- 83%
- of B2B tech buyers find AI assistants useful or very useful in vendor research.
- Marketing Graham, How B2B Tech Buyers Research and Buy in 2026, survey of 792 senior decision-makers, November 2025
Where security shortlists begin
Security buyers compare vendors in Google and AI.
- Email security: “best email security solution for Microsoft 365”. Google shows an AI Overview plus Reddit threads and review sites, and the buyer builds a shortlist from them.
- SIEM: “best SIEM for a company with a small security team”. Buyers with small teams read forum advice and analyst pages, so vendors with a clear small-team page are easier to pick.
- Identity: “best identity verification provider for fintech”. The results mix vendor pages and comparison articles. Specific fintech use cases decide who is named.
- Cloud security: “best cloud security posture management tool”. Large vendors and review sites fill the page. A clear category page gives smaller vendors a way in.
Most vendor sites say they are leading and trusted. That gives Google no reason to rank them and an assistant nothing to repeat. In our Google test, Reddit ranked in 9 of 10 searches, ahead of most vendors.
The basics
Cybersecurity SEO, now that AI answers.
Cybersecurity SEO puts your product and use-case pages in Google when security buyers search for vendors. GEO gets your vendor named when they ask an assistant. You need both.
Google answered all 10 of our buyer searches with an AI Overview. Reddit ranked in 9. See where AI gets its information.
For cybersecurity SEO services, that means two jobs. Make your pages specific enough to rank and be quoted. Keep review profiles complete and consistent. We handle both.
GEO and SEO
SEO vs GEO for cybersecurity vendors.
Both rest on the same product pages, reviews and authority, but Google ranks them and an assistant quotes them. This is where they differ for a security vendor.
| SEO | GEO | |
|---|---|---|
| What you win | A position in Google's list of results | Your vendor named in the assistant's answer |
| Where the buyer sees you | The results and AI Overview for a security search | The short list ChatGPT, Claude, Perplexity or Gemini gives |
| What decides it | Relevance, links and page experience | Facts the assistant can confirm on your site and review profiles |
| Sources that weigh most | Your website, Reddit threads and analyst pages | Your website plus G2, Gartner Peer Insights and PeerSpot |
| How it is measured | Google rankings, visits and demo requests | Citations across agreed buyer prompts, and visits from AI assistants |
Our own results
We do this for our own brand first.
Gemini · Named
“best agency for getting cited in LLMs”
ChatGPT · Named
“agency that gets you cited in AI models”
ChatGPT · Named
“best agency for getting cited in LLMs”
AI answers vary by platform and moment, so these show the method working on those days, not a promise of identical answers.
See all resultsReal Google results
The sites Google ranks when security buyers search.
We searched Google for the same 10 questions your security buyers ask AI. 10 of the 10 results pages opened with an AI Overview. Only 14% of the sites ChatGPT, Gemini and Perplexity cite for the same questions rank in that top 10: ranking in Google and getting named by AI are two jobs.
- 01reddit.comForumManaged SOC or MSSP Recommendations : r/msptop 10 in 9 of 10 searches
- 02sentinelone.comTop 7 Endpoint Protection Solutions for 2026top 10 in 3 of 10 searches
- 03=top 10 in 2 of 10 searches
Google
- 03=gartner.comReview siteSecurity Information and Event Management (SIEM)top 10 in 2 of 10 searches
- 03=top 10 in 2 of 10 searches
- 03=paloaltonetworks.comBest SIEM Tools for 2026: Compare 10 Leading Platformstop 10 in 2 of 10 searches
- 03=underdefense.comSIEM Solutions Compared: 15 Platforms by AI and Cost ...top 10 in 2 of 10 searches
Google organic top 10, US, desktop, searched on 8 October 2026. Each site counts once per search; subdomains count with their site.
Search presence
Where cybersecurity SEO wins, by page type.
Product category pages
Buyers search by category, like email security or SIEM. A page per category that names buyer, size and use case helps you rank and get quoted.
Use-case and industry pages
Buyers ask for tools by situation, like a small team or fintech. Pages built around one use case match those questions directly.
Comparison pages
Buyers search vendor against vendor. Fair, factual comparison pages help you rank for those searches and give assistants clear facts.
Review site profiles
G2 and Gartner appear in Google results for buyer searches. Complete profiles with recent, verified reviews support both rankings and AI answers.
Technical and schema setup
Fast pages, clean structure and entity SEO signals let Google and AI crawlers read who you are and what you sell.
Community and Reddit research
Reddit ranked in 9 of 10 of our searches. We study the threads buyers read and shape your pages around the questions they ask.
What's included
Cybersecurity SEO services, plus the AI answer.
A 90-day engagement built around how security buyers search for a vendor, in Google and in AI, in your product category.
- Security buyer keyword and prompt audit across Google, ChatGPT, Claude, Perplexity and Gemini, by product category and buyer type
- Keyword research and pages that rank in Google for each product, use case and comparison search
- Answer-first rewrites of your home page, product pages and use-case pages
- Technical SEO fixes plus Organization, SoftwareApplication and FAQPage schema
- Complete, consistent profiles on G2, Gartner Peer Insights, PeerSpot and TrustRadius
- Certifications and evaluation results stated plainly, with where buyers can verify them
- AI crawler access checked in robots.txt, plus an llms.txt file
- Research into the Reddit threads security buyers read before they shortlist
- A baseline of your Google rankings and AI citations, taken before work begins
- Weekly updates on your Google and AI visibility
How it works
How cybersecurity SEO works: the Citation Stack.
We map what security buyers search in Google and ask AI, from "best EDR for a mid-size company" to "vendor X vs vendor Y". Then we agree the searches and prompts that bring in demos.
Explore AI Prompt ResearchGoogle and AI crawlers can reach and read every product and use-case page. Site speed and SoftwareApplication schema are in place.
Explore technical SEOAnswer-first pages state your category, buyers and use cases in the first sentence. Certifications and evaluation results are shown only where you hold them.
Explore on-page SEOResearch into the security threads buyers read, such as small-team tool advice. Participation only where community rules allow it.
Explore Reddit MarketingWe track your Google rankings for product and comparison searches and count AI citations across the agreed prompts, against a baseline taken before work begins. You get weekly updates.
Explore AI Visibility Tracking
You have the final say on every page. We do the rest: about an hour a week from you. See all our SEO services
Who this is for
Built for vendors that win demos on proof.
Not for you
If any of these sound like you.
- You expect more demo requests from day one
- You want the cheapest cybersecurity SEO you can find
- You only want a report on your security rankings, not the pages built for you
- You can't give us access to your site or approve the product pages we write
For you
If this sounds like you.
- Buyers weigh security vendors before asking for a demo
- You can show certifications, evaluations and verified reviews
- You want pages and profiles built for you, not a list of tasks
- You have the final say on every page
- The work pays off where security buyers compare vendors before they book a demo.
- It also works where you can back every claim with a certification, an evaluation or a review.
FAQ
Cybersecurity SEO: questions vendors ask us.
What does a cybersecurity SEO agency do now that AI answers?
It still earns rankings in Google: product pages, use-case pages, technical fixes and review site profiles. Now it also has to get your vendor named when buyers ask ChatGPT, Perplexity or Gemini. One team handles both in the same 90 days. Our guide shows how SEO and GEO differ for a vendor like yours.
What do your cybersecurity SEO services include?
Security buyer keyword and prompt research, product and use-case pages built to rank and be quoted, technical SEO and schema, and complete review site profiles. It also covers community research and weekly tracking against a baseline. The first step is a free SEO audit of the searches your buyers use.
How much do cybersecurity SEO services cost?
It depends on scope: how many product categories, how many pages and how much review site work. We do not quote a flat number. The free audit shows where you stand and gives you a plan sized to your vendor.
How long does cybersecurity SEO take?
Usually months, not weeks. Product and use-case pages tend to move first. Head terms like "best SIEM" take longer because large vendors and review sites hold them. AI mentions can move sooner, since review profiles update fast. You get weekly updates against the baseline.
Why do Reddit and review sites outrank vendor websites?
Because buyers trust peer advice and Google rewards pages that answer the question directly. In our Google test, Reddit ranked in 9 of 10 buyer searches. Your pages must be specific, and your review profiles complete. See on-page SEO.
Does Google's AI Overview matter for security searches?
Yes. In our test, Google showed an AI Overview on all 10 buyer searches. Only 13.5% of the sites it cited ranked in the top 10. So rank for the question, and also make your pages easy for AI to quote. See AI Overviews SEO.
Do you work on technical SEO for security sites?
Yes. We fix crawling, speed, schema and site structure so Google and AI crawlers can read every product page. Gated assets and heavy scripts are common problems. Technical SEO comes first because it supports everything else.
How do you handle security and compliance claims?
We state only what you hold and can verify, and say where buyers can check it. Every page is written to be accurate and you approve it before it goes live. We never publish claims beyond your documentation.
Is cybersecurity SEO different for a small vendor and a large one?
Yes. A small vendor gains most from a sharp focus on one category and a few use cases. A larger vendor needs clear pages per product and buyer type. Both gain from topical authority in their category. For related sectors see B2B SaaS SEO.
Does the work also get us named by AI assistants?
Yes, it is the second half of the engagement. We build the pages and review profiles assistants can confirm, then count citations across ChatGPT, Claude, Perplexity and Gemini. For the AI side on its own, see AI visibility for cybersecurity.
Free AI Audit
Do buyers find you on Google and AI?
You leave knowing where your vendor is missing from AI answers, what is causing it, and which changes would matter first, whether we work together or not.
What to expect
Audit
Before the call, we run the questions your security buyers ask through ChatGPT, Claude, Perplexity and Gemini.
Map
On the call, we show you where competitors are cited and you are not, and what's causing it.
Decide
An honest read on whether the Citation Stack fits. If it doesn't, you'll hear it on the call.
Don't see a time that works? Email Karim directly: contact@llmreach.ai