SEO and GEO for B2B companies
A B2B SEO Agency for Google and AI.
LLMReach is a B2B SEO agency that also does GEO. We help you rank in Google and get named by ChatGPT, Claude, Perplexity and Gemini. Our B2B SEO expert team covers both in one engagement.
By the numbers
The numbers behind how business buyers choose.
- of B2B software buyers now start their research with an AI chatbot more often than Google.
- 51%
- of B2B software buyers now start their research with an AI chatbot more often than Google.
- G2, "The Answer Economy: G2's 2026 AI Search Insight Report," March 2026. Survey of 1,076 B2B decision makers globally (North America, EMEA, APAC), individual contributors through C-suite.
What business buyers ask first
Buyers ask AI, then check Google.
- Lead generation: “best B2B lead generation companies”. The answer names a handful of firms, and it draws on agency listicles from vendors like Callbox, Belkins and ZoomInfo.
- Software: “best ERP software for mid-size manufacturers”. The buyer gets a short list, and it leans on comparison sites like ERP Research and on a few vendor pages.
- Payroll: “best payroll provider for a 200-person company”. Assistants name providers they can confirm on their own sites, and ADP is cited again and again.
- Platforms: “best B2B ecommerce platforms”. The shortlist leans on platform vendors, so Shopify and Oro Inc are cited and everyone else is skipped.
In our searches, assistants kept citing the same few sites: shopify.com in 6 answers, fitsmallbusiness.com in 5, and erpresearch.com, adp.com and oroinc.com in 3 each. A B2B company that is not on those pages is not on the shortlist.
The basics
B2B SEO, now that AI answers.
B2B SEO puts your solution pages in Google when buyers search for a vendor. GEO gets your company named when buyers ask AI. You need both.
Assistants build answers from your pages, reviews and comparison sites. In our test of 30 answers, shopify.com and fitsmallbusiness.com led the citations. Learn the GEO basics.
Two jobs follow. Make your solution pages specific enough to rank and be quoted by AI. Keep profiles and reviews consistent, so AI visibility follows.
GEO and SEO
SEO vs GEO for B2B companies.
Both rest on the same solution pages, reviews and profiles, but Google ranks them and an assistant quotes them. This is where they differ for a B2B company.
| SEO | GEO | |
|---|---|---|
| What you win | A position in Google's results | Your company named in the assistant's answer |
| Where the buyer sees you | The results for a vendor search | The short list ChatGPT, Gemini or Perplexity gives buyers |
| What decides it | Relevance, authority and page experience | Facts the assistant can confirm on your site and in profiles |
| Sources that weigh most | Your website and its structure | Your site plus comparison sites, review sites and communities |
| How it is measured | Rankings, leads and pipeline | Citations across agreed buyer prompts, and visits from AI assistants |
Our own results
We do this for our own brand first.
Gemini · Named
“best agency for getting cited in LLMs”
ChatGPT · Named
“agency that gets you cited in AI models”
ChatGPT · Named
“best agency for getting cited in LLMs”
AI answers vary by platform and moment, so these show the method working on those days, not a promise of identical answers.
See all resultsReal Google results
The sites Google ranks when business buyers search.
We searched Google for the same 10 questions your business buyers ask AI. 10 of the 10 results pages opened with an AI Overview. Only 18% of the sites ChatGPT, Gemini and Perplexity cite for the same questions rank in that top 10: ranking in Google and getting named by AI are two jobs.
- 01top 10 in 3 of 10 searches
- 02=gartner.comReview siteBest Cloud ERP for Product-Centric Enterprises Reviews ...top 10 in 2 of 10 searches
- 02=quora.comForumWhat are the best payroll services for 50 employees?top 10 in 2 of 10 searches
Google
- 02=top 10 in 2 of 10 searches
- 02=yelp.comDirectoryTOP 10 BEST Commercial Cleaning Services in Dallas, TXtop 10 in 2 of 10 searches
Google organic top 10, US, desktop, searched on 20 October 2026. Each site counts once per search; subdomains count with their site.
Real AI answers
Same question, three different answers.
We asked ChatGPT, Gemini and Perplexity 10 questions your business buyers ask. Here is what each one answered to the same question, word for word.
of the names in their answers were given by only one of the three assistants.
Only 18% were named by all three. Counted across our 10 questions, one question at a time.
Question asked
“best B2B lead generation companies”
20 October 2026
- ChatGPTgpt-6
Named
- 1.Belkinsalso named by Gemini and Perplexity
- 2.Martal Groupalso named by Gemini and Perplexity
- 3.CIENCEalso named by Gemini and Perplexity
- 4.SalesRoadsalso named by Perplexity
- 5.Callboxalso named by Gemini and Perplexity
- 6.Cleverlyalso named by Perplexity
- 7.Leadiumalso named by Perplexity
- 8.Powered by Search
Sources cited
- Gemini3.5 Flash-Lite
Named
- 1.Belkinsalso named by ChatGPT and Perplexity
- 2.CIENCE Technologiesalso named by ChatGPT and Perplexity
- 3.Martal Groupalso named by ChatGPT and Perplexity
- 4.Callboxalso named by ChatGPT and Perplexity
- 5.ZoomInfoalso named by Perplexity
- 6.Apollo.ioalso named by Perplexity
- 7.Cognismalso named by Perplexity
- 8.First Page Sagealso named by Perplexity
Sources cited
- Perplexitysonar
Named
- 1.ZoomInfoalso named by Gemini
- 2.Apolloalso named by Gemini
- 3.Belkinsalso named by ChatGPT and Gemini
- 4.CIENCEalso named by ChatGPT and Gemini
- 5.Callboxalso named by ChatGPT and Gemini
- 6.Martal Groupalso named by ChatGPT and Gemini
- 7.SalesRoadsalso named by ChatGPT
- 8.Cleverlyalso named by ChatGPT
- +6 more
Sources cited
zoominfo.com
ChatGPT (gpt-6), Gemini (3.5 Flash-Lite) and Perplexity (sonar), asked from the US in English on 20 October 2026. Names appear as each assistant gave them, in its order; we do not rank or endorse them.
Sources
The sites AI cites in your sector.
The sites the three assistants cited most across all 30 answers: the pages AI reads before it names a company in your sector.
- 01cited in 6 of 30 answers
- ChatGPT
- Gemini
- Perplexity
- 02fitsmallbusiness.comBest ERP Software for Mid-sized Businesses in 2026cited in 5 of 30 answers
- Gemini
- Perplexity
- 03=adp.comADP Workforce Nowcited in 3 of 30 answers
- ChatGPT
- Gemini
- Perplexity
ChatGPT
Gemini
Perplexity
- 03=erpresearch.comERP Software for Manufacturing Industry (2026 Guide)cited in 3 of 30 answers
- ChatGPT
- Gemini
- Perplexity
- 03=oroinc.comOfficial websitecited in 3 of 30 answers
- ChatGPT
- Gemini
- Perplexity
- 06=cited in 2 of 30 answers
- ChatGPT
- Perplexity
- 06=cited in 2 of 30 answers
- Gemini
- Perplexity
- 06=belkins.ioOfficial websitecited in 2 of 30 answers
- ChatGPT
- Perplexity
- 06=bigcommerce.comOfficial websitecited in 2 of 30 answers
- ChatGPT
- Gemini
- 06=callboxinc.comOfficial websitecited in 2 of 30 answers
- ChatGPT
- Perplexity
Measured on 20 October 2026. Each site counts once per answer; subdomains count with their site.
Buyer questions
Where SEO and GEO matter, by question.
Vendor shortlists
Category questions come first. Clear solution pages and strong profiles put you in the answer.
Software and platforms
Comparison sites shape these answers. Specific feature and fit pages give assistants facts to quote. See B2B SaaS SEO.
Services and agencies
Buyers want proof of results and process. Case detail and clear scope make you easy to name and compare.
Local and regional suppliers
City searches matter too, like cleaning or staffing in Dallas or Austin. State your service area plainly.
Supply and logistics
Freight and packaging buyers compare on fit and reliability. Pages on capacity, sectors and process help.
Insurance and finance
Risk shapes every shortlist, so trust matters most. Clear, factual pages and complete profiles carry weight.
What's included
B2B SEO services, plus the AI answer.
A 90-day engagement built around how business buyers research vendors, in Google and in AI, from first question to shortlist.
- Buyer keyword and prompt audit across Google, ChatGPT, Claude, Perplexity and Gemini, by solution and segment
- Keyword research and solution pages that rank in Google for the searches your buyers use
- Answer-first rewrites of your home page, solution pages and comparison pages
- Technical SEO fixes plus Organization, Service and FAQPage schema
- One consistent company profile and complete review profiles on the sites buyers and assistants check
- llms.txt and robots.txt set up for the AI crawlers
- Research into the Reddit and community threads where buyers ask which vendor to pick
- A baseline of your Google rankings and AI citations, taken before work begins
- Weekly updates on your Google and AI visibility
How it works
How B2B SEO works: the Citation Stack.
We map what business buyers search in Google and ask AI, from "best vendor" questions to category comparisons. Then we agree the searches and prompts that bring in qualified leads.
Explore AI Prompt ResearchGoogle and AI crawlers can reach and read every solution page. Site speed and Organization schema are in place.
Explore technical SEOAnswer-first pages state what you sell, who it fits and how it works in the first sentence. Clear comparisons and proof build trust.
Explore on-page SEOResearch into the Reddit and community threads buyers use to shortlist vendors. We join only where it fits community rules.
Explore Reddit MarketingWe track your Google rankings for your buyer searches and count AI citations across the agreed prompts, against a baseline taken before work begins. You get weekly updates.
Explore AI Visibility Tracking
You have the final say on every page. We do the rest. See all our SEO services
Who this is for
For companies that win deals on trust.
Not for you
If any of these sound like you.
- You expect new leads and rankings in the first few days
- You want the cheapest B2B SEO you can find
- You only want a report on where you rank, not the work done
- You can't approve the solution pages we write or share access to your site
For you
If this sounds like you.
- Business buyers research vendors before they contact you
- You can share case details, pricing logic and product facts
- You want the work done for you, not another report
- You have the final say on every page we write
- The work pays off where business buyers research vendors before they talk to sales.
- It also works where you can show real customers, reviews and clear offer details.
FAQ
B2B SEO: questions companies ask us.
What does a B2B SEO agency do now that AI answers?
It still earns rankings in Google: solution pages, technical fixes, profiles and reviews. Now it also has to get you named when buyers ask ChatGPT, Perplexity or Gemini. One team handles both. See how SEO and GEO differ for a company like yours.
Is GEO the same as AEO, AI SEO or LLM optimization for B2B?
AI SEO for B2B, AEO for B2B companies and LLM optimization for B2B vendors mean the same work. The goal is assistants naming your company when buyers ask who to hire. The Citation Stack is our method, from prompt research to tracking.
How many business buyers use AI to find vendors?
A lot. G2's March 2026 survey of 1,076 B2B decision makers found 51% of software buyers start research with an AI chatbot more often than Google. That is why we cover Google and AI together.
How long does SEO for B2B websites take?
Usually months, not weeks. Solution and comparison pages tend to move first. Competitive category terms take longer. AI citations can move sooner, because profile updates are picked up fast. We report weekly against a baseline.
Why do AI assistants cite listicles and review sites instead of vendors?
Because comparison sites and review platforms give structured outside views of many vendors. We make your own pages specific and keep your profiles complete and consistent, so assistants can confirm what you do.
How do you get a B2B company cited by ChatGPT and Perplexity?
We make your company easy to confirm on the sites assistants read, starting with complete profiles and reviews. Then we write answer-first pages per solution and segment, add schema and track the prompts that matter. See our GEO strategy for B2B.
What do your B2B SEO services include?
Keyword and buyer prompt research, solution and comparison pages, technical SEO and schema, consistent profiles, community research and weekly tracking against a baseline. The first step is a free AI visibility audit of the searches your buyers use.
How do you measure the work?
We track your Google rankings and count citations of your company across the agreed buyer prompts in ChatGPT, Claude, Perplexity and Gemini. The baseline comes first. Visits from assistants show up in GA4 as their own source, so you see which pages bring leads.
How do you compare a B2B SEO firm and a GEO agency?
Ask three things before signing. Which buyer searches and AI questions will it track, against what baseline? Which profiles will it fix, beyond pages? How will it show results? Our free AI audit answers them for your company.
Do we still need Google rankings if buyers use AI?
Yes. After an AI answer, buyers still verify. Semrush's 2026 survey of 622 US professionals found 71% visit the vendor site and 63% search Google. Ranking in Google keeps you in that check. See AI visibility.
How is B2B SEO different from SaaS SEO?
The buyer group is bigger and the sale is slower, so pages must serve several readers. If you sell software, see B2B SaaS SEO and GEO for the version built around trials and comparisons.
Free AI Audit
Do buyers find you on Google and AI?
You leave knowing where your company is missing from AI answers, what is causing it, and which changes would matter first, whether we work together or not.
What to expect
Audit
Before the call, we run the questions your business buyers ask through ChatGPT, Claude, Perplexity and Gemini.
Map
On the call, we show you where competitors are cited and you are not, and what's causing it.
Decide
An honest read on whether the Citation Stack fits. If it doesn't, you'll hear it on the call.
Don't see a time that works? Email Karim directly: contact@llmreach.ai