Claude Optimization
Claude optimization: get cited in Claude
Claude optimization makes your pages reachable by Anthropic's crawlers and worth citing. LLMReach maps buyer prompts, fixes crawler access, writes answer-first pages and tracks citations against your baseline.
How Claude works
How does Claude search the web? Unlike Google
- Search: Claude searches when it helps. Anthropic says it invokes a search tool to ground answers in live web content, and every response includes citations.
- Sources: Claude processes multiple sources, so your page competes with others for a place in one answer.
- Crawlers: Three Anthropic robots exist: ClaudeBot for training, Claude-User for user requests, Claude-SearchBot for search quality.
- Versus Google: Claude cites; it does not rankSEO ranks your pages in Google's results list. GEO works to get your brand cited inside AI answers. They share foundations, but differ.
To be cited, Claude must reach your pages and find something specific to quote. Both are work you control.
What you control
How to get cited in Claude: three controls.
Anthropic's documentation names what site owners can set. LLMReach covers each one.
- Claude-SearchBot access: blocking it stops indexing for search and may reduce your visibility in Claude results
- Claude user agent access: blocking Claude-User stops page retrieval for user queries
- robots.txt rules: Anthropic's bots honor them, so IP blocking is not a reliable opt-out
- ClaudeBot choice: restricting it only excludes future materials from training data
- Answer-first pages with specific facts Claude can quote
- Schema and entity signals that make a page retrievable
- A prompt-level gap map showing where Claude names rivals instead of you
- Citation tracking with the exact prompt, platform and capture
How it works
The Citation Stack for Claude visibility.
- 01
Prompt research
Claude can run several searches that build on each other, so we agree the buyer prompts you want to appear for before work begins and measure against them.
Explore AI Prompt Research - 02
Technical optimization
Claude-SearchBot indexes content to improve search results. We fix access, schema and retrievability so your pages can be reached, read and indexed for Claude's search.
Explore Technical GEO - 03
Content
Claude processes multiple sources per search, so your page competes for a place in the answer. We write pages and answers worth citing, built for the agreed prompts.
Explore AI Content Optimization - 04
Reddit authorityClaude draws on several sources per answer, and communities your buyers trust help make a brand a reference point. We build real presence there, human-reviewed, never automated.
Explore Reddit Marketing - 05
Visibility tracking
We track your citations across the agreed prompts against a baseline taken before work begins, with weekly updates and a review every two weeks.
Explore AI Visibility Tracking
You approve every page. We do the rest: about an hour a week from you. See all our AI visibility services
Who this is for
Built for teams where Claude already shapes research.
Not for you
If any of these are you.
- You expect citations in Claude within a few weeks, rather than a 90-day build measured against a baseline.
- You can't give us or your developers access to the site, or approve the copy we write.
- You want a report to hand off, not someone doing the technical, content and tracking work.
- Many buyers now ask an AI assistant like Claude for answers before they contact a seller.
For you
If this is you.
- Your buyers ask AI assistants like Claude to research options before they ever contact your sales team.
- You can give us your website URL and name two or three competitors to start.
- You want the pages, fixes and tracking handled for you, not a report you still have to act on.
- You can commit to a 90-day window to build, measure and refine your Claude citations.
- This fits businesses whose buyers research with AI before contacting sales.
- Start with a free audit, reviewed live with you.
- You keep the data and roadmap.
FAQ
Questions about Claude optimization.
How does Claude search the web?
Claude invokes a search tool to ground its answers in live web content when a question benefits from current information. It processes multiple sources, and every response includes citations. In the new Claude experience there is no web search toggle.
What is Claude-SearchBot?
Claude-SearchBot is an Anthropic robot that navigates the web to improve search result quality. It analyzes online content to make search responses more relevant and accurate. Anthropic lists it beside ClaudeBot and Claude-User.
What is the Claude user agent?
Anthropic uses three: ClaudeBot gathers content that may contribute to model training, Claude-User retrieves pages when a person asks Claude a question, and one more crawler improves search result quality. We set robots.txt for the AI crawlers that matter in your category, each one separately.
What happens if I block Claude's crawlers?
Blocking the search crawler stops your content being indexed for search and may reduce your visibility in Claude results. Blocking Claude-User stops retrieval when someone asks a question. Restricting ClaudeBot only excludes your future materials from training datasets.
Does Claude respect robots.txt?
Anthropic's bots honor industry-standard do-not-crawl directives in robots.txt and support the non-standard Crawl-delay extension. Anthropic warns that blocking IP addresses may not work, because it stops the bots reading your robots.txt.
How is Claude visibility different from Google ranking?
Google ranks pages in a list. Claude writes one answer from several sources and cites a few. In an LLMReach test of 249 buyer questions across ChatGPT, Gemini and Perplexity, October 2026, only 13% of cited sites ranked in Google's top 10.
How do I know whether Claude cites my brand?
LLMReach tracks mentions and citations across the agreed buyer prompts with its own AI visibility tracker. Each citation is captured with the exact prompt, platform and screenshot, so you can reproduce any test yourself.
Will Claude cite your pages after this work?
LLMReach commits to the engagement as a whole: a 30% increase in total citations across your site, measured against your own baseline, within 90 days. If that target is missed, LLMReach keeps working at no charge. No single engine is promised.
What does the free AI audit include?
The free audit delivers an AI share of voice baseline, a prompt-level gap map, competitor citation intelligence, a technical AEO checklist, one highest-impact recommendation and a prioritized 90-day roadmap. You need your website URL and two or three competitors.
Free AI Audit
See where you stand in Claude answers.
You leave knowing where the gap is, what is causing it, and which changes would matter first, whether we work together or not.
What to expect
Audit
Before the call, we run your buyers' questions through ChatGPT, Claude, Perplexity and Gemini.
Map
On the call, we show you where competitors are cited and you are not, and what's causing it.
Decide
An honest read on whether the Citation Stack fits. If it doesn't, you'll hear it on the call.
Don't see a time that works? Email Karim directly: contact@llmreach.ai